Walmart's $2.3B Vizio Acquisition Bolsters Connected TV Advertising Strategy
• 1 min read
Walmart finalizes its $2.3 billion acquisition of Vizio, strategically expanding into connected TV advertising and data analytics. The deal combines Vizio's TV data with Walmart's shopper information, positioning the retail giant to compete against major streaming platforms while maintaining Vizio's independent operations.
Perion Network Stock Plunges 40% After Microsoft Bing Changes Impact Revenue Outlook
• 1 min read
Digital advertising firm Perion Network faces major setback as Microsoft Bing's search marketplace modifications lead to dramatic revenue guidance cut. Despite maintaining strong partnerships and diversifying revenue streams, the company's stock suffered its worst single-day decline while analysts remain optimistic about recovery.