In a landmark decision, shareholders of the renowned Campbell Soup Company have voted to officially change the company's name to "The Campbell's Company," removing the word "Soup" from its corporate identity.
The name change, approved at a recent shareholder meeting in Camden, New Jersey, marks a strategic shift that better represents the company's expanded product portfolio. While the company's iconic soup products remain a cornerstone of its business, they now make up a smaller percentage of overall sales.
The rebranding reflects The Campbell's Company's evolution into a diverse food and snack manufacturer. Beyond its traditional soup offerings, the company owns several major consumer brands including Goldfish crackers, Pepperidge Farm baked goods, and Snyder's of Hanover pretzels.
This corporate name update represents one of the most substantial changes in the company's history, though the familiar red and white soup cans will maintain their classic branding that consumers have known for generations.
The decision underscores how the American food giant has adapted its business model to changing consumer preferences and market demands, expanding well beyond its soup-making origins into broader food categories.
This strategic move positions The Campbell's Company to better communicate its diverse product range to consumers and investors alike, while honoring its heritage as one of America's oldest and most recognized food manufacturers.